The Nation Is Taking Note

The nation is Taking Note
February 28, 2015 by NCRA
NCRA’s publicity campaign garners widespread attention.
By Christina Lewellen
In September, NCRA launched what is easily the most comprehensive publicity campaign the association has ever waged on behalf of the stenographic court reporting and captioning profession. Armed with an independently produced research report that calls for a wave of new opportunities in five short years, the association’s Take Note campaign combined clever paid marketing opportunities with difficult-to-secure public relations efforts to shift the public’s perception of the future of the profession.
The results, to date, have been impressive. Though the year-long campaign is still in its early phases, the nationwide attention has been notable. On the heels of the Wall Street Journal’s August coverage of NCRA’s speed and realtime contests in San Francisco, the remainder of 2014 was marked with some significant media hits, resulting in millions of awareness impressions across the country. In plain speak, this means that more people than ever before have court reporting and captioning on their radar as a profession worth considering.